Clear terms. Shared expectations.

01Parties and scope

Between Tagon Digital (RC 3529986) (“we”) and the client named in the signed proposal (“you”). Our contact address is 6 Kolawole Ashimi St, Gbagada, Lagos 100234, Lagos, Nigeria. Contact hello@tagondigital.com or +234 705 467 2308.

The engagement is the tier you buy and the modules it contains, named in the proposal: Website & Trust, Content Strategy & Creation, Visibility, Lead Follow-up, and Reporting & Accountability.

Anything outside your tier is a separately priced add-on or a tier upgrade. It is never absorbed into existing scope.

02Setup fee

The setup payment agreed in the signed proposal must clear before work begins. Any written instalment arrangement described below takes priority over a requirement to pay the entire setup fee at once.

Work begins after the setup payment due under the signed proposal has cleared.

Growth and Authority: the setup fee may be split 50/50 over two months, second half on delivery, by written agreement. No instalments on Essential.

03Retainer

Billed on the 1st of each month, in advance.

04Term

Essential and Growth

3-month initial term

Authority

6-month initial term

After that

Monthly, 30 days’ written notice

No exit fees. No lock-in beyond the stated term.

05Price rises

• At most once every 12 months
• Capped at 15%
• At least 30 days’ written notice
• Never inside your first 6 months

06Late payment

14 days overdue

Delivery pauses

30 days overdue

Access to assets suspended

07Media spend

You pay ad budgets directly to the platform. We never invoice for media, and we don’t own your ad accounts.

08VAT

All prices exclude VAT, added where applicable.

09Your obligations

The engagement fails without these:

• Access Website, domain, analytics, ad accounts and booking systems at the start.
• Truthful information What you offer, and what it costs.
• Practitioner registrations Current details for anyone named in content.
• A named enquiry owner One person who answers enquiries, and owns that job.
• The response-time standard As set out in the proposal.

If these aren’t in place, we can’t be accountable for the outcome. We’ll say so in writing.

10Our guarantees

• Delivery Agreed modules ship within 30 days of setup fee clearance and access. Miss it: next month free.
• Reporting A report every month by the 5th. Miss it: that month free.
• Ownership Your domain, content, data, ad accounts and website are always yours. On exit, all transferred within 10 working days at no cost.
• No lock-in 30 days’ notice after the initial term. No exit fees.

11What we don’t guarantee

Not guaranteed: customer numbers, bookings, rankings for specific keywords, revenue or clinical outcomes. This is a stated term, not small print.

Customer decisions depend on clinical quality, price, location, reputation and competition, none of which we control. We guarantee the work, the reporting, and your ownership.

12Intellectual property

You own the domain, website, content, data and ad accounts.

We keep our methods, templates and internal systems. These aren’t transferred.

13Confidentiality

Both ways. We don’t disclose your commercial information; you don’t disclose our methods or pricing structure.

We never name a client or publish anything about an engagement without written permission.

14Compliance

Neither party publishes:

• Clinical or outcome claims
• Unsubstantiated superlatives or superiority claims
• Guarantees of clinical outcomes, customer numbers, bookings or revenue
• Patient imagery without documented consent
• Testimonials that haven’t cleared NDPA, FCCPA s.126 prior written permission, and MDCN requirements

We may refuse or remove content that breaks these rules. This right survives termination. If a client insists on an unlawful claim, we resign the account.

15Complaints and remedy

Write to your named account contact or hello@tagondigital.com with the specific deliverable and problem. We respond within one working day with a written remedy.

For a missed guarantee (section 10), the remedy is the one stated there.

16Termination

After the initial term, either party may end the engagement with 30 days’ written notice.

Fees for delivered work stay payable. We transfer your domain, content, data, ad accounts and website within 10 working days, at no cost, and remove our access.

17Limitation of liability

Any agreed limitation of liability must be set out expressly in the signed proposal or service agreement and is subject to applicable law. These website terms do not specify a monetary cap on their own.

We’re not liable for indirect or consequential loss (including lost revenue or profit), or for clinical outcomes.

18Governing law

These terms are governed by the laws of the Federal Republic of Nigeria.