Website & Trust
Website & Trust
A clearer website and enquiry route
- Refresh up to 5 pages
- 3 service pages
- Reviews and credentials
- Enquiry form
Start with the basics. Build a stronger base.
For a business with a manageable website and a focused offer that needs consistent content, basic visibility and a clearer enquiry route.
To build₦1.2mOne-off setup.
Monthly₦450kInitial term 3 months. Then 30 days’ notice.
A focused starting point
Keep the basics working. Make the next enquiry easier.
Essential brings your website, content, visibility and enquiry response into a manageable plan. It suits a focused offer and a team that needs consistent support.
Clear deliverables
A manageable scope
Regular reporting
Essential retainer
₦450,000
/ month
Focused support for the digital foundations your business uses every day.
- One-off setup
- ₦1,200,000
- Initial commitment
- 3 months
Final deliverables and responsibilities are confirmed in your written proposal.
What is included
Five connected modules. A clearly defined scope.
The plan covers the foundations below. Each deliverable has a specific purpose and a clear boundary.
Content Strategy & Creation
Content Strategy & Creation
A consistent content rhythm
- 2 articles and 1 education piece
- 8 social posts
- Quarterly calendar
Visibility
Visibility
Keep the essentials discoverable
- Google profile management
- On-page SEO and 20 tracked keywords
- 5 citations each month
Lead Follow-up
Lead Follow-up
Make the first response easier
- Response design
- WhatsApp Business setup
Reporting
Reporting
See what happened and what is next
- Monthly report by the 5th
- Quarterly strategy
How we work
A clear start. A steady rhythm.
A focused setup connects to ongoing work, with responsibilities agreed before delivery begins.
01
Confirm the starting point
We review the existing website, your offer and how enquiries are handled. Together, we confirm the pages, content priorities and access needed.
02
Refresh and put the basics in place
We work through the agreed website refresh, enquiry form, WhatsApp setup and visibility tasks. Your team reviews the information and approvals.
03
Keep a useful monthly rhythm
Content and visibility work follow the agreed plan. Your monthly report arrives by the 5th, with quarterly strategy to review priorities.
Is it a fit?
Start with the scope your business actually needs.
Essential is a useful starting point when…
- Owner-led businesses and single-location teams
- A focused offer with existing customer demand
- A manageable website that needs a refresh
- A team ready to review content and answer enquiries
A broader plan may suit you better when…
- Hospitals, multi-site groups or multi-department routing
- Fertility diaspora programmes
- A booking pipeline or CRM
- Missed-enquiry recovery, a live dashboard or a named account manager
Know the boundaries
Clear inclusions. No hidden assumptions.
Choose the plan knowing what sits outside it.
Paid advertising
Available as an add-on at ₦350,000/month once the journey converts.
Booking, CRM and missed-enquiry recovery
These need a broader scope. Compare the Growth plan.
Live dashboard and account manager
Essential includes the monthly report. A live dashboard and named account manager sit in Growth.
Video
Video is not included at this tier.
Custom projects need their own scope.
A new health application, custom web app, full brand identity or bespoke AI workflow is quoted separately.
Your proposal confirms features, deliverables, responsibilities and ongoing tool or hosting costs.
Discuss your requirementsQuestions owners ask
Know what you are choosing.
Practical answers about the plan, its limits and the next step.
What does Essential include?
The five modules above cover a focused website refresh, content, visibility, enquiry response and reporting. Your written proposal confirms the final deliverables and responsibilities.
Is Essential suitable if I need a new website?
Essential is built around refreshing a manageable existing website. If you need a new build or a larger site, tell us what you need so we can scope the work or recommend a more suitable plan.
When should I consider Growth instead?
Consider Growth if you need booking and CRM, missed-enquiry recovery, a live dashboard or a named account manager. You can compare all three plans before deciding.
Are paid ads included?
Paid advertising is outside Essential. The listed add-on is ₦350,000/month once the journey converts. Your proposal confirms responsibilities and any separate advertising budget.
Are custom applications or AI workflows included?
No. Custom web apps, health applications, full brand identities and bespoke AI automation are quoted separately.
What happens before work begins?
We confirm the scope, responsibilities, access and setup payment in your written proposal. The initial term for Essential is three months. Read the terms and conditions and ask about anything that needs clarification.