More and more customers ask an AI assistant for recommendations. Here’s what generative engine optimisation (GEO) means in plain English, and seven practical ways to become the business it mentions.
In today’s rapidly evolving business environment, where people are bombarded with information from every angle, building trust and credibility in healthcare marketing is more important than ever. As someone who has been in the healthcare industry for years, I know firsthand the value of trust and credibility when it comes to patient care. When patients…
Patients decide whether to trust a clinic within seconds, usually on a phone and often while they’re worried. Here are the 12 details that turn a nervous visitor into a booked appointment.
With the high rates of misinformation about health and people turning to the internet to get their health information, diagnosis and treatment it is important for health businesses to churn out health contents not just for marketing purposes but also to educate the public and guide them towards making better health choices. What is content…
Feeling pressure to ‘do something with AI’? The businesses getting real value started small. They picked one repetitive job their team dreaded and made it faster.
When you hear the word branding, what comes to your mind first? Branding is more than just a cross or medical symbol as your logo, a killer tagline that talks about how compassionate you are or the go-to blue and green brand colors every health business uses. What is a brand? A brand is the…
Most businesses blame the website when enquiries dry up. Very often the website did its job, and the message is still sitting there, unanswered. Here’s how to fix that this week.
Going to market with your health business is a step that most people feel stuck in. Having an idea and building it into a product can be very daunting to say the least. Now you have gone through that process, it is time to start telling everyone who cares to know about your product and…
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